In a broad sense, clothing and architecture are both extensions of human skin. From a design perspective, both have mutual reference, and both are about human art.Through the interpretation of the word "packaging", We digs out another meaning of its representation, applies architectural language to the space, and combines it with clothing, triggering new thinking on the expression of commercial space and seeking new design expressions."Packaging" is a way to give a product a sense of ritual, and the space is the same. Starting from the concept of "packaging", create a space with a sense of ritual and enhance the brand style.The entire space is divided into four progressive levels of emotions：Attract-Discover-Selection-Cognition。Distribution patterns of traditional stores can not meet aesthetic needs of consumers now, Attraction is the key to our design practice.We built a "Box" full of architectural language in the front of the space, Presenting a guiding entrance, the internal space is hidden, increasing the interest of the space and the desire for exploration.This "box" also satisfies a series of functional requirements such as exhibition, cashier, and fitting.How to guide consumers to discover and explore?We extract elements from "plastic packaging", present texture with wrinkled artistic paint, and draw inspiration from natural mountain streams; curved surfaces and straight lines, stainless steel and baking varnish, natural lines and geometric blocks, all embody the space The sense of hierarchy.Each space has its most suitable choice for material, color, lighting, texture and other levels. The designer selects from a professional perspective and hopes to reach a consensus on clothing selection with consumers.We use multi-level design language to shape space, integrate brand culture and design concepts, grasp the balance and beauty of each area, and try to establish the connection between space, people and products。I hope that when people walk out, they seem to understand a bit of the language we want to speak in the space.